It's your Reflection.
Picture yourself at a public place. The way you dress, behave, speak, act is with the belief that hundreds of eyes are on you. More often than not, yes? And rightfully so. You're applying your thinking well in conducting yourself as a brand - your personal identity.
Let's borrow this philosophy and apply to your online business identity - your web site. The web site is always out at public places. To help comprehend this feature, think of your web as your child. You should want to dress it up, make it speak right, make it behave right, and make it perform right actions. The child *has to* inherit your features. That's nature. Does your web presence pass this *natural* test?
If the above argument has your attention, let's add a few points to how you can start your journey on realistic branding that will stand strong and grow over time.
- Define your business values and goals clearly.
- Discover moods and metaphors through association.
- Generate ideas and define a concept for your site.
- Create a visual language and design it (or get it designed).
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